Clever beer mat

BB160829 refilletjeBelgium beer manufacturer Jupiler, together with advertising agency TCC from Breda, the Netherlands, designed a refreshing smart solution: the Refilltje (Refiller, a word play on the word viltje which is Dutch/Belgian for beer mat). The Refilltje is a normal beer mat with a small ridge which fits over the beer glass. If your glass is empty you can slide the mat on the glass so that the waiter can see you are ready for a refill. This will eliminate the wait. The cleverest ideas fit onto a beer mat (English expression: back of an envelope). In this case the mat itself is the clever idea.

The first 400,000 Refilltjes have been delivered to Jupiler pubs in Brabant (the Netherlands and Belgium). A total of 2 million Refilltjes will be made and distributed nationwide.

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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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