Chrismas catalogues prove that print has become a luxury product

1476897464-nb_19neimanmarcusxmas20gmNot just the fact that big retailers such as Neiman Marcus and Harrods use perfectly printed catalogues for their Christmas campaigns is an indication that print has become a luxury product. When you look at the catalogues you will see coffee table books and special editions are showcased next to Chanel bags and Tag Heuer watches. There is no better way to show that print has upgraded in the eyes of the consumer. Good to know that people are willing to pay hundreds of dollars to buy perfectly printed and bound books. This is another explanation for the rise of print embellishment such as foil. If you were not one of the 750,000 lucky ones to receive the Neiman Marcus Christmas catalogue you can have a look online via this link. Perhaps to buy that 1MUS$ pink private jet or a 150US$ first edition children´s book.

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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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