CCL Label Meerane geeft Heineken 15 exclusieve Limited Edition flessen

Gebruikmakend van Pressure Sensitive Labels, PSL, produceerde CCL Label voor Heineken’s Franse markt, 15 exclusieve Limited Edition flessen. PSL heeft een aantal voordelen ten opzichte van gelijmde labels, zo is er grote creatieve vrijheid bij het ontwerpen van labels en kunnen de flessen hergebruikt worden. Opvallend is, dat er gekozen is voor diepdruk (gravure) als druktechniek en niet voor een digitale oplossing. Lees meer over deze bijzondere flessen in onderstaand persbericht.


CCL Label Meerane produces 15 exclusive limited edition bottles for Heineken

Using Pressure Sensitive Labels, PSL, CCL Label produced 15 exclusive limited edition bottles for Heineken´s French market. PSL has a number of advantages compared to glued labels. There is more creative freedom in the design of the labels and the bottles can be recycled. Remarkable fact is, that the company has chosen gravure technology and not a digital solution. Read more about these unique bottles in the press release below.

Inner Values On The Outside: Heineken France Limited Edition
One of the most important functions of a label is to communicate the character and quality of the brand and product they are decorating.
Heineken France has launched a limited edition taking this function literally: each of the 15 different label designs transports a core value or attribute that makes a Heineken a Heineken.
-Direct Communication.
-Through the labels Heineken speaks directly to the consumers – whether it’s about its history, the recipe or societal and environmental commitments.
-The famous Heineken star is transformed to visually underline the statements made. From the melting silver star (referring to the glass recycling) to the image of founder Gerard Heineken – every design tells a different story.
-The alternating designs were printed with gravure technology at CCL Label Meerane, Germany.
-The limited edition is accompanied by a digital promotion campaign called #DerrièreMaBouteille (“behind my bottle”) communicating the commitments of Heineken France and its dedication for sustainable development.

Dare to be different and leave the old-fashioned wet glue look behind! Pressure Sensitive Labels are a very effective marketing tool. Top beverage manufacturers worldwide increasingly use PSLs to help drive their sales growth and increase their production efficiency.
Our product portfolio makes us a one-stop-shop for the beverage industry. We have the right solution for glass and plastic bottles – either one-way or returnable. Let’s create winning labeling solutions!

Benefits of PSL:
PREMIUM LOOK underlines product quality
MODERN LOOK outpaces old-fashioned wet-glue
NO REGRETS: solutions for returnable bottles
LOW COST compared to direct printing
RESISTANT even in ice water and direct sunlight
NO LIMITS to label design
NO PROBLEM: up to 15% higher operating efficiency

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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