´What if…´ is the Dutch Design Week (DDW) 2015´s theme

Door Jolanda van Drie | 21/09/2015

The organisation honours and emphasises the imagination of designers. Their best answers are visible during the 14th edition in the form of concepts and products, experiments and cross-overs. Print innovation is part of that. According to Cannon innovative print solutions are paramount to custom interior design. Definitely a reason to present innovative print solutions for…

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Mass personalisation: 200,000 unique cans

Door Arthur Lubbers | 18/09/2015

Bud Light will get extra special attention at the Mad Decent Block Party 2015 music festival. 200,000 beer cans will be printed with a unique, colourful design targeting the hip and young. HP SmartStream Mosaic software will be used to make this possible. The software enables millions of designs based on a few basic designs.…

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New colour: Pantone Minion Yellow

Door Rob van den Braak | 16/09/2015

Due to the success of the Minions movie this summer, Minions have become so popular that Minion yellow is now an officially recognised Pantone colour. Film makers Illumination Entertainment and Universal Pictures, together with Pantone, have produced a yellow which is as close to the yellow animations as possible. Minion yellow, also called vitamin yellow,…

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Polaroid Snap: Instant photography without ink

Door Rob van den Braak | 09/09/2015

Polaroid photos are back with the new Snap. At a cost of 99$ the instant camera prints without ink. The 10 megapixel Snap will print a 2×3 inch (5,08×7,62cm) photos in under a minute thanks to ZINK´s Zero Ink technology. Zero Ink makes use of paper with dye crystals which react to heat. The result…

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Advert with a secret message

Door Arthur Lubbers | 03/09/2015

To draw attention to the unlimited possibilities water has to offer,  water enhancer MIO is running a unique advertising campaign. A print ad with ´water reveal technology´. The reader can wet the paper ad after which several ´secret´ messages appear about what water means to us. To achieve this a white coating is being used…

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The power of the business card

Door Beate den Engelsman | 01/09/2015

In these digital times we still like to hand out business cards, especially during events and trade fairs. A business card is an essential part of business. It has to fit your business´ core message. A business card has to differentiate itself by the shape, design and materials. A good and striking business card will…

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Cooling beer ad

Door Rob van den Braak | 21/08/2015

How to show that your Glacial beer brand is best served cold, in a print ad? Ad agency Ogilvy Brazil has the solution. A printed ad which helps cool your beer. Cut the ad out of the magazine, wet it under the tap, wrap it around a beer bottle and put it in the fridge.…

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Frere-Jones Typeface Mechanics: how to design a new typeface

Door Rob van den Braak | 21/08/2015

Typeface designer Frere-Jones reveals a few secrets in his blog about designing a typeface. He shows how square and round shapes influence each other and why letters such as the ´o´ have to be larger than for example the ´a´to keep the right balance. With typography being increasingly recognised as part of the quality and…

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Clever loo roll packaging

Door Marco den Engelsman | 10/08/2015

Carton producer Iggesund in Sweden challenged designers to come up with environmentally friendly packaging of consumer products. They received more than 200 suggestions. One of the winning designs was a packaging system for loo rolls and paper kitchen towels, designed by Maikel Roberts from Barcelona. He designed packaging which replaces polluting plastic packaging. The sulphate…

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