Business success with the 100 year old Ivy Lee Method

Ivy-Lee-MethodNearly a 100 years ago PR pioneer Ivy Lee helped the biggest steel producer of the USA to boost its business success. The Ivy Lee Method is a simple way of getting your priorities in order by way of a to-do list. At the end of each workday make a list of the six most important tasks for the next day and order them according to priority. The next day start with number one and keep at it until it´s done. Doing this consistently will bring business success. The Bethlehem Steel Company paid Lee an amount of $25,000 which is $400,000 in today´s money for an idea that really works.

(Thanks to fastcompany.com for bringing this 100 year old brilliant idea to our attention).


 

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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