Bertelsmann Printing Group direct mail division opts for Screen inkjet solution

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Campaign (direct services Gütersloh GmbH), the direct marketing division of Bertelsmann Printing Group, has announced its planned investment in an inkjet printing solution from Screen for its site in Gütersloh, Germany. 

The decision to invest in Screen’s Truepress Jet520ZZ has come following several months of exhaustive testing of different inkjet solutions including software and substrate compatibility. “After all of our tests and showing the results to our staff and customers, we have chosen Screen. The print quality they have been able to produce, combined with their deep understanding of producing colour, convinced us that Screen is the right partner for our growing colour volumes” said Mr. Kuntze, Production Manager mail & document solutions. The operations team from Campaign was also impressed of the colour consistency, the ease of use and the reliability that Screen was able to demonstrate.

The machine will be installed at Campaign’s head office site in Gütersloh, North Rhine-Westphalia shortly after drupa. Besides other business areas, the production location specializes in direct mail and transactional printing for nationally as well as internationally leading companies. “The ability to match corporate colours even on offset paper was critical to our choice of Screen. The Equios workflow software has an unrivalled toolset for identifying the best combination of CMYK to come closest to our customer’s brand colours”, continued Mr. Kuntze.

Campaign is installing Screen’s fastest inkjet printer, the Truepress Jet520ZZ. “This high-speed printer will deliver 2,000 A4 pages per minute at the highest quality” said Tim Taylor, Screen’s Vice President of Solutions & Technology. “Screen is delighted in working with such a prestigious German company and we look forward to building on this relationship as inkjet technology will develop over the coming years” added Taylor.


 

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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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