Apple Watch marketing trusts printed advertising

Rob van den Braak/04/03/2015/,

Apple Watch addIt is supposed to be the newest digital hype, the Apple Watch, but to start the hype Apple is using a trusted an proven medium, printed advertising. The company bought no less than 12 pages in the very big March edition of American Vogue. Apple hopes to make its Watch the ´must have´ luxury product for all fashion conscious consumers. How Apple intends to advertise in Europe is not known yet, but this is definitely a positive impulse for magazine publishers and printers.

 

 



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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).
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