Andreas Weber: the continuing added value of print in our digital world

Looking back on an emotional drupa year our colleague and journalist Andreas Weber concludes that, thanks to its added value, print is making a comeback. Not only the increased investments and actual prints, but also the improved results by manufacturers such as Heidelberg and KBA prove an upward trend. There is no reason to relax yet according to Weber. He encourages the industry to use the moment and the opportunities the combination of print and digital technology offer.

Read the English language synopsis of the article via this link, and the complete German version of his informative publications via these links:

• Teil 1: Print in seiner (globalen) wirtschaftlichen Bedeutung http://bit.ly/2ef1lUd

• Teil 2: (Unvermutete) Wachstumstreiber im Print-Geschäft http://bit.ly/2dQMsEI

• Teil 3: Positionierung und Strategien der Techniklieferanten http://bit.ly/2e0FgV0