A growing share in sign market for Multicopy

 The Multicopy Eindhoven location has seen a growing interest from customers in sign products. The campaign “Make it Big with Multicopy” has made sure that apart from the normal printing services customers are now also getting their wide format campaigns produced by “The Communication Company”. The Eindhoven location produces these sign products with the Roland DG VersaCAMM SP-540i printer/cutter.

It became clear pretty soon that the Roland DG printer is very easy to manage. “With one button everything just rolls off the printer,” Jeroen Kooij says smiling, “whether it´s thin paper or thick plastic. A sticker, a poster, the machine just keeps on producing without any issues.”

Car wrapping is the only thing in the sign industry which MultiCopy Eindhoven doesn´t do. Not because of the printer, but because of the craftsmanship necessary. For the placement of posters and special shop window dressing the Eindhoven location of the Communication Company subcontracts specialists.

Supplies
Jeroen Kooij purposefully limits the number of materials which can be printed. “By keeping the variety small you limit the chance of mistakes and it makes stock much more manageable. Multicopy is expected to have short delivery times. If I have to first order material my delivery times are too long. So it needs some smart thinking. With a smaller number of products you cover 95% of demand.”

The products which MultiCopy Eindhoven produces on the VersaCAMM are varied. “Because the plotter prints and cuts we can make posters, stickers, roll-up banners, facade banners on glossy paper, magnetic and static foil. And everything with the same Roland inks, it just goes with everything,” says Jeroen Kooij, “the orders we receive are small and varied. Our clients are small and medium enterprises which means we may have to load twenty different media to complete one order.”

Complete

Jeroen Kooij appreciates the fact that the machine is complete when delivered which allows the operator to start immediately. ” RIP software is included in the price and on top of that it works perfectly. It doesn´t stop there, the installation and unlimited support are also included. Roland wants us to make money, so the machine is very complete and very well priced. I think that´s quite special.”