Never use the A words

WoordenApple and Adobe built the digital future of our industry. And now it feels they are breaking it down. In its Adobe Sign press release Adobe says that companies and organisations should focus on the best client experience possible, and that client experience is paperless. A dagger through the heart of the industry which made Adobe the big player it is today.
And Apple is losing ground, both in turnover and in user confidence. Userscomplain that the last free OSX update El Capitan takes a lot of time and and negatively affects apps such as Mail, the fact that wifi connections are more difficult and that Apple web browser Safari is increasingly volatile. It all was enough to make support specialist in a big print company say “don´t mention the A words to me”.

See below Adobe press release and decide for yourself if this language is appropriate for a market leader.


Adobe Sign Debuts, Integrated with Adobe Marketing Cloud for Paperless Customer Experiences

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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