Pitney Bowes: It is the result that counts

Marco den Engelsman/03/03/2016/DRUPA INT

The combination of digital and paper will be the future of direct mail. It is the right moment, the right way to the right reader which will result in a conversation. The company will introduce new software solutions at drupa. Pitney Bowes will introduce its Clarity solution suite. A cloud-based software which collects data from direct mail machines. This is the internet of things at a very high level.

The software will give companies a better insight into problems and advises on solutions.
Pitney Bowes offers printers and mail handling machines for the direct mail industry. The company does not brand itself as a product supplier, but as a solution supplier, including software and digial mail.
According to Pitney Bowes´ Mark Hirz they will also show something else at drupa. A personalised video which can be used interactively on both sides. The results is more clicks and longer view times. The video literally speaks to the client, based on client name and the time and text changes. Hirz: it seems simple, but it isn´t.” It is similar to a conversation with a robot.
The name of this product is Engage One video

More about Pitney Bowes at drupa in the below press release.

Visitors to global industry trade event will see Pitney Bowes showcase latest integrated technologies to promote business excellence

Darmstadt, Germany – February 24, 2015… Pitney Bowes (NYSE: PBI), a global technology company that provides innovative products and solutions to power commerce, has revealed that ‘Real Impact’ will be its theme at drupa2016, the world’s leading trade show for graphic and industrial print, media and multichannel. Drupa2016 takes place from May 31 – June 10 in Dusseldorf, Germany. As businesses work to achieve greater results at a faster pace, creating real and meaningful business impact more quickly becomes critical both within and outside organisations.

At stand D59 in Hall 4, Pitney Bowes will showcase its latest data, print and mail technologies, demonstrating how businesses can create real impact to gain a competitive edge and deliver world-class results. Visitors to the drupa Cube – the show’s 11-day conference programme – will hear from senior Pitney Bowes executives including

Executive Vice President and President, Pitney Bowes Enterprise Business Solutions, Christoph Stehmann, who will present “Management lessons from winning companies” in the Business Evolution stream on the 31st May.

“For businesses to win in today’s challenging economic climate, they need to work harder than ever to create real impact,” says Mr Stehmann. “In a crowded market, it’s hard to stand out, to be unique and gain a strong competitive edge. Drupa2016 will provide a spectacular backdrop for Pitney Bowes to demonstrate how companies can integrate physical and digital technology, processes and people to achieve greater impact, improve performance and boost results. Our team of industry experts will be on hand throughout the show to welcome delegates, listen to their challenges and take them through our technology innovations”.

A selection of Pitney Bowes’ exciting technologies on show at drupa2016 includes:

NEW ClarityTM solutions suite
NEW DirectViewTMsoftware
NEW Client Success Services
NEW PulseTMinserter
NEW version of EpicTMInserting and finishing system – first showing in Europe
EngageOne®video, and other Personalised Customer Engagement solutions including EngageOne® Communications Suite, EngageOne® Vault
NEW EngageOneTMSmartView/SmartBill/SmartPay/Liaison – customer self service
Print+ MessengerTM Colour Inkjet System
AccelejetTMInkjet printing and finishing system – first showing in Europe
OneSortTMparcel and mail sorting system
VantageTMmail sorting solution
RelayTM8000 / 4000 / Communications Hub
Spectrum®data integration/data quality
Synchronised Communications Executionfor customer engagement

These hardware and software solutions are specifically designed to impact four key business strategies:

Operational excellence
Industry-leading compliance
Higher-value communications
Omni-channel engagement

The technologies will be available for delegates to experience alongside a selection of other popular Pitney Bowes physical and digital solutions at the Pitney Bowes stand in Hall 4, D59, for the duration of the show.

Marco den Engelsman

Journalist, fotograaf en communicatiespecialist. Gelooft in de kracht van een mix van media. Een beeld zegt meer dan duizend woorden, maar is altijd krachtiger in combinatie met mooie woorden. En een mix van media versterkt elke boodschap. Met PRStory komen alle media samen. Een krachtig PR-verhaal met tekst, beeld, fotografie en video dat leidt tot onmiddellijke actie. Bezoek PRstory.nl voor voorbeelden.