Laurel Brunner: Clients could be the best ambassadors for sustainable environmental management strategy

Big clients who put a lot of time and effort into their own sustainable development strategy are the best ambassadors for print shops who wave the flag for environmental management. In her Verdigris blog Laurel describes Britvic, one of Britain´s largest producer of PET bottles. Britvic is vocal about its environmental management programme, but makes no mention about their printers – in-house or outsourced. A missed opportunity, which can be rectified easily.