From printer to marketing professional: no simple way

Printers have to do more marketing and offer full service to their customers. Good advice which has helped quite a few printers already. Those printers will agree that there is no simple way to become a marketing professional. What you need to do and the pitfalls, especially when acquiring software, is described by Scott Brinker in his blogpost on chiefmartec.com, The Marketing Technology Landscape Supergraphic. Don´t be put off by the gigantic infographic. Once you have managed to read the article you will know if you do or do not want to become  marketing professional. If not, then you can always seek out cooperation with a marketing specialist; thanks to the internet this is a lot simpler and no longer limited by borders.