Feldmuehle at Packaging Innovations 2017 in Birmingham with a focus on VivaCard and VivaLiner

Folding carton and sales tray with the same surface appearance and feel for holistic packaging design at the point of sale.

Feldmuehle Uetersen will be on show at Packaging Innovations 2017 in Birmingham, United Kingdom, with materials for modern point of sale (POS) solutions that meet the requirements for holistic packaging design: VivaCard and VivaLiner.

VivaCard is an SBS board with a high-white, matt surface for premium folding cartons. VivaLiner is a graphical topliner for the laminating and corrugated packaging industry, also with a high-white, matt surface. Designed with their respective end uses in mind and produced in different grammages, both materials share the same surface appearance and feel. This combination provides designers and brand owners with the perfect opportunity to create a modern and consistent shelf presence for a product. In addition, thanks to their unique surface, VivaCard and VivaLiner enable excellent image and graphics reproduction and offer an excellent feel. Another outstanding feature is its delta gloss, meaning the gloss difference between varnished and unvarnished surfaces. The delta gloss brings out the striking elements of the printed image in a simple but effective manner, emphasising their importance.