Drupa toch om de vier jaar

Een zucht van verlichting was bijna te horen op drupa toen bekend werd dat de grootste vakbeurs ter wereld niet om de drie maar om de vier jaar gehouden zal worden. De volgende drupa zal dus in 2020 plaatsvinden van dinsdag 23 juni tot en met vrijdag 3 juli.

Hierbij bezwijkt de organisatie voor de druk van vele exposanten. Het gerucht ging al langer rond maar vandaag is de kogel door de kerk. De hanger “see you at drupa 2019” wordt een collectors item. Exposanten voerden aan dat er simpelweg minder marketinggeld beschikbaar is bij een drie–jaar cyclus. De beurs zou dan veel kleiner worden.

Meer over deze, volgens vele terechte beslissing, lees je in het onderstaande persbericht.

The world’s biggest and most important trade fair for print and crossmedia solutions sticks to its proven four-year cycle and will be held again in Düsseldorf from Tuesday, 23 June, to Friday, 3 July 2020. With this decision Messe Düsseldorf is responding to the numerous demands voiced by exhibiting industry players.

“The current drupa, with its outstanding business deals and positive atmosphere really stands out and has made one thing perfectly clear: “Its USP are the production lines and are in full operation here,”  explains Werner M. Dornscheidt, President & CEO of Messe Düsseldorf, and adds: “This is one of the reasons why drupa is such a beacon. Precisely this investment – this is what many representatives of the exhibitor community have assured us over the past few days here – they want to be at and with drupa in the future, their No. 1 international industry platform. Therefore in the interest of our customers and international markets, drupa will stick to its 4-year cycle.” 

The re-positioning of drupa 2016, its focus on future topics as well as the shorter duration of eleven days have all proven to be correct decisions. drupa 2016 is still on until 10 June. 1,837 exhibitors from 54 countries are currently showcasing their innovations and applications for print and cross-media solutions in Düsseldorf’s 19 exhibition halls.

Approx 200,000 visitors from 183 countries have visited the world’s biggest and most important trade fair in the print and media industry since day one of the event. And the percentage of visitors from throughout the world has also been extremely high so far: 78% have come from abroad.