DRUPA 2016 yardstick for communications industry

With another 18 months to go, the DRUPA is already a yardstick for the communications industry. 80% of the world´s largest trade fair has already been booked. A clear indicator of the optimism amongst manufacturers and suppliers. Also important is the mix of technologies and communication tools. Traditional suppliers of graphics equipment and digital printing systems will take their place. But new trends such as 3D printing and printing electronics systems will be present as well. Solutions for growth markets such as packaging and labelling are expected to feature prominently. Add to that the growing number of software solutions for hybrid productions available for every media outlet and the DRUPA is the indicator of things to come. The proof will be the number of visitors and of course the number of orders scored at the actual DRUPA. It´s going to be an exciting one!