Consumers increasingly choose environmentally friendly packaging

About 75% of consumers is influenced by the environmental friendliness of packaging when buying a drinks product. This according to research by Tetra Pak amongst 6,000 consumers in 12 countries. Environmentally friendly in this case is sustainably sourced certified raw materials.
77% of consumers says that they would choose a drinks product or brand with environmentally friendly packaging. Of consumers in China, Turkey, Brazil and India 60% say they choose a drinks product based on the eco labelling of the packaging. In the US, UK and Japan this is 25%.
In 2015 66% of consumers decided not to buy a certain product or brand because the packaging was not sufficiently environmentally friendly. This is an increase of 26% compared to 2009.