Cinema the way to reach a younger generation

BB160803 BioscoopCinema popularity is increasing and cinema advertising saw a spectacular growth in 2015. Television is keping a close eye on this trend. Because cinema does what television and many other media are failing at: reaching a younger generation.
In 2015 33 million people went to the cinema in the Netherlands. An increase of 7.1% compared to 2014. Cinema revenue was 275.6M€ in 2015, 10,3% more than the previous year. This increase in itself is not new. Cinema popularity has been rising since the mid 80s with some minor setbacks in the years in between. Cinema is also increasingly popular for advertising. Researcher Nielsen saw an increase of 30% in advertising in cinemas in 2015. Cinema grew faster than internet (8.3%) and out-of-home (6.9%). And much faster than television with only 0.1%.


 

Deel dit artikel
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

Logo Pmb C3 2

Kandidaten gezocht

Op zoek naar een inspirerende baan in de printmedia branche, meld je dan aan als kandidaat op printmediabanen.nl

De trainingen voor 2022 staan gereed. Kijk voor het volledige online aanbod van bestaande- en nieuwe trainingen op de website.

Elke week het nieuws van de printindustrie in de mailbox
Inschrijven:

* verplicht invulveld

BLOKBOEK.COM EN PRINTMEDIANIEUWS: HET OPTIMALE DOELGROEP BEREIK