Canon promotes print at drupa

canonCanon uses its imaging experience to claim world leadership in production print. Canon currently has a markt share of 60% in industrial inkjet printing. With the acquisition of OCE this market position has been strenghtened and hte company claims to be number 1 in digital print.
Technology itself is not enough. We will need to prove the value of print.
According to Canon print is an intelligent medium which stimulates creativity.
Canon´s campaign #Unleashprint will show the value of print. The campaign is based on three parts, technological innovation, business models and inspiration.
These will also be visible at the drupa stand, with special client events and client´s client events.


Press Release: Canon helps printers of every size and type unleash their business potential at drupa 2016

At drupa 2016 (Messe Düsseldorf, 31 May – 10 June 2016, Hall 8a, Stand B50), Canon will show print businesses the full gamut of its market-leading inkjet and toner based solutions, from small to wide format. The focus of Canon’s drupa presence will be on productive, high quality technologies that meet the evolving expectations of commercial printers and corporate print departments of every size and type.


The highlight for most visitors will be the first opportunity to see Canon’s most recently launched production print systems, including:

  • Océ VarioPrint i300 – inkjet sheetfed press – with new features and finishing options (see separate press release)
  • imagePRESS C10000VP – digital production press, 100ppm (see separate press release)
  • imagePRESS C8000VP – digital production press, 80 ppm (see separate press release
  • Océ ColorStream 6000 Chroma – high-speed commercial inkjet system featuring the new Chromera ink set (see separate press release)
  • ImageStream 2400 – full-colour inkjet press for standard coated papers (see separate press release)
  • ColorWave 910 – high-speed, single-pass colour inkjet printer
  • the first European showing of several new wide format printer models


The Canon stand will be arranged to reflect the most prominent applications for visitors, making it easy to locate the solutions of most interest to them:

  • commercial print;
  • business communications, including transactional and direct mail;
  • publishing, including books, magazines and newspapers;
  • advertising and creative, including display graphics;
  • functional/industrial, including 3D printing;
  • packaging;
  • photographic products



In every area of the stand, Canon will bring to life its new campaign to ‘#UnleashPrint’. This communicates Canon’s passion for print as a unique and powerful medium, celebrates the value of print and sets out to unlock its still untapped potential. At drupa 2016, visitors will discover how Canon can help them ‘unleash print’ by combining technology innovation with expertise in implementing intelligent new business models that elevate print’s ability to respond to changing customer needs.

Every zone of the Canon stand will feature exceptional creative print applications, with the aim of inspiring visitors to extend their product portfolio and push the boundaries of print. As part of its customer journey, Canon will also show visitors how they can increase print’s effectiveness though integration with digital platforms to deliver seamless multichannel communications that simplify customer experiences, stimulate response and make print as measurable as any other tool in the communications mix.

Canon experts will be on hand throughout drupa to talk to PSPs about their development plans and aspirations, offering practical guidance and insight through such successful tools as the Canon Business & Innovation Scan and Essential Business Builder Program.

Jeppe Frandsen, Executive Vice President of Industrial & Production Solutions, Canon Europe comments: “Every print service provider, regardless of their size, business profile or applications focus, should come and talk to Canon at drupa about how we can help them to grow their business. We are a market leader in both inkjet and toner technologies addressing the whole spectrum of print applications, with an extensive international customer base representing all types of print business.”

“The high-performance end-to-end solutions we will showcase are the result of our sustained R&D commitment, shaped by the insights we gain from our deep engagement with our customer community. This combination of leading technology, expertise and continuous dialogue with customers means we are uniquely placed to help print service providers implement customer-centric digital business models that unleash the full potential of their business.”

Marco den Engelsman

Journalist, fotograaf en communicatiespecialist. Gelooft in de kracht van een mix van media. Een beeld zegt meer dan duizend woorden, maar is altijd krachtiger in combinatie met mooie woorden. En een mix van media versterkt elke boodschap. Met PRStory komen alle media samen. Een krachtig PR-verhaal met tekst, beeld, fotografie en video dat leidt tot onmiddellijke actie. Bezoek voor voorbeelden.

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