A million unique chocolate wrappers

BB160201 koeien hp printAt the beginning of 2016 a million chocolate bars with unique wrappers found their way to Israeli supermarkets. Every, traditionally red, wrapper, had a unique graphic. The coloured illustrations in a wide range of shapes and designs were created by HP SmartStream Mosaic, based on 17 models. All wrappers were printed by local printers on the HP Indigo 10000, in cyan, magenta and yellow. An origami expert created a folded shape especially for this campaign. The back of the wrapper has lines to help the consumer fold the animal.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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